How to improve Page Speed

You probably heard about Page Speed?  So what exactly is Page Speed? Page Speed is the speed measurement of how fast a page is loaded. Page Speed matters a lot. As a website owner, you should check and analyze the load speed of your websites. Nobody likes to wait a long time for a page to be fully loaded. Optimizing your pages will give you an edge over your competitions by providing better user experience to your visitors. Studies have shown that most visitors tend to abandon websites that needed 3 seconds and more to load. Having a poor performance websites, will simply kill off your conversion rates and also hurt your sales revenue. In addition, your pages are likely to rank lower in the search engine ranking if the performance and loading speed is poor. Since 2010, Page Speed has been used by Google as a ranking signal for Desktop search and it will become one of the ranking factors for Mobile search as well starting this July 2018.

How to measure Page performance?
So, how do you measure and check your page performance? While there are many websites and similar tools offering performance test for your page, you can use the web-based tool developed by Google at https://developers.google.com/speed/pagespeed/insights/ . The interface is very straight forward. You just need to enter your page url and hit on the Analyze button. Google PageSpeed Insights will then analyze your page and provides optimization suggestions and tips on how to improve your page speed. It will also compute a score from 0-100 for both mobile and desktop after analyzing your page. If your page score is low, you might need to pay attention to the optimization tips as suggested.

How to improve Page loading time?
There are many factors that affecting the loading speed of each page on your site.
In the following post, we’ll be covering 5 common practices you can do to improve your page speed.  
1. Image Optimization
There are many image formats available and be sure that you’ve used the right one for your page. Commonly used image formats for web are GIF, PNG and JPEG. Also, remember to compress your images. Uncompressed images will have larger file size which will cause your page to load slower. You can use web compression services like https://tinypng.com/ to compress your images.   

2. Enable Compression
Enable GZIP compression and deflation on your server. These compression methods will reduce the size of your CSS, HTML, JavaScript, Images, and Video files up to 70% without degrading the quality. You’ll need to contact your web host to check whether they are supporting such features. 

3. Leverage Browser Caching
Browser’s cache keep a lot of information such as images, cookies, CSS, HTML pages, JavaScript and most of the time these files do not need a reload every time your repeat visitor visits your site. This is done by adding expires headers for each file type and the browser will keep using the old data until the headers expired.

4. Minify CSS, JavaScript, and HTML
Minification is the process of optimizing your codes in CSS, JavaScript and HTML files by removing unnecessary spaces, comments and formatting.

5. Minimize Redirects
Redirection is the automation method to direct your visitor from one file location to another. Each redirection will take some time to accomplish; therefore having too many redirection will slow down the page load.

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